Every local practice wants to be made aware of in their city. They also want to be easily found on the Internet, so they will rely on something like Google My practice to ensure that they are visible and can be found with just a few certain keywords. However, there are some myths going around that Google My practice doesn’t work in the ways people think. Let’s list the five most common Google My practice myths and debunk each one of them right here.
Here’s the thing: most practice don’t need a physical storefront. Some practice like a plumber can simply list the city of their residence as their location. If someone in a town just 10 miles to the north is looking for a plumbing service, they’ll plug in the keywords “plumbing services near me”. And who shows up in the results? The plumber in the next town over. He doesn’t even have to be located in that other guy’s town just to rank.
Plus, if the plumber were to list himself on GMB, he can include his service area to cover a specific mile radius. If their service area is covered within that selected mile radius, they will definitely rank in those other localities.
According to Google’s guidelines, if an office is not staffed at that location during their selected practice hours, they cannot claim the address on their GMB listing. One way that Google can verify a practice is by sending them a postcard to the address provided by the listing. Even though virtual offices are a thing, Google is cracking down on a problem known as “map spam”. This means that they will need a photo of the storefront and a copy of your practice license to ensure that you are indeed a legitimate practice and that you do operate during the usual practice hours.
If there is staff present at the practice location 24 hours a day and seven days a week, then they’re a practice that is open 24/7. An answering service does not cut it. If you’re a practice that has a day where you operate by appointment only, you should not list your hours.
No. They shouldn’t. There are so many doctors, dentists, lawyers, real estate agents, etc. And the listings are not considered duplicates at all. The only time a listing is considered a duplicate is when the listing has the same name, address, and so on regardless of the category.
Your practice name should be your real-world practice name. It should not be a keyword like “dental services”. For example, it makes a lot more sense if the name is “Bright Smiles Dentistry” as opposed to “Bright Smiles Dentist Near Me”. Or “Jones Law Office” instead of “Jones Divorce Attorney Law Office”.
It’s easy to list your practice on Google My practice. Take note of the following debunked myths above, so you have a basic understanding of how it all works. Whether you are a local practice operating on Main Street or a practice that moves from one town to the next, it is possible to make yourself more visible with Google My practice.