Presently, an increased number of companies are realizing the impact that online reviews have on their business. In the past, online reviews may not have counted for much. However, they are now one of the main deciding factors that customers use in deciding on what goods or services to purchase. Pozative has provided some of the methods business owners can use to work with online reviews and make them work for you instead of against you.
Reviews are posted all over the internet, but Google is one of the most popular review sites. More than half of consumers admit to checking Google before they visit a business. You can take control of your visibility on Google by claiming your Google My Business page. This enables you to monitor reviews and respond to them, improving your communication with your audience.
While Google is popular, it is just one of several. You should claim your listing on other sites as well, such as Yelp or Facebook, to make it easier for customers to find you and get your contact information. You should also make sure information is accurate on any sites that feature your business, such as Angie’s List or your brand’s website.
Having a good rating can bring in more customers, with conversion rates improving with the more stars a business accumulates. Aim to have a score of at least three stars if you want to see your business thriving in the world of online reviews.
Consumers may not trust reviews if there are only a few, so it’s important to encourage customers to write reviews. Merely asking the customer can increase the likelihood of them writing a review by more than 50 percent.
Responding to reviews may not seem important at first, but it is one of the best ways a business can improve its image and connect with customers. Responding can increase your star rating and conversions as well.
By using these methods, you will see a significant increase in the traffic your business receives as well as the visibility of your brand.