5 Ways to Use Online Reviews to Power Your practice

5 Ways to Use Online Reviews to Power Your practice

Presently, an increased number of companies are realizing the impact that online reviews have on their practice. In the past, online reviews may not have counted for much. However, they are now one of the main deciding factors that patients use in deciding on what goods or services to purchase. Pozative has provided some of the methods practice owners can use to work with online reviews and make them work for you instead of against you.

Claim Your Google My practice Listing

Reviews are posted all over the internet, but Google is one of the most popular review sites. More than half of consumers admit to checking Google before they visit a practice. You can take control of your visibility on Google by claiming your Google My practice page. This enables you to monitor reviews and respond to them, improving your communication with your audience.

Monitor the Major Review Sites

While Google is popular, it is just one of several. You should claim your listing on other sites as well, such as Yelp or Facebook, to make it easier for patients to find you and get your contact information. You should also make sure information is accurate on any sites that feature your practice, such as Angie’s List or your brand’s website.

Improve Your Star Rating

Having a good rating can bring in more patients, with conversion rates improving with the more stars a practice accumulates. Aim to have a score of at least three stars if you want to see your practice thriving in the world of online reviews.

Encourage People to Review your practice

Consumers may not trust reviews if there are only a few, so it’s important to encourage patients to write reviews. Merely asking the patient can increase the likelihood of them writing a review by more than 50 percent.

Respond to Your Reviews

Responding to reviews may not seem important at first, but it is one of the best ways a practice can improve its image and connect with patients. Responding can increase your star rating and conversions as well.

By using these methods, you will see a significant increase in the traffic your practice receives as well as the visibility of your brand.