Social media has become highly important in marketing, so make sure that you optimize your social media practice page in order to get the maximum amount of conversions. Your Facebook practice page should become sort of like a second home page for your practice online. Let’s get into some of the essential rules that we at Pozative feel you need to know about your Facebook page.
When optimizing your Facebook practice page, the perfect name for your practice is crucial because once you choose it it’s permanent. The key thing to remember is that the first word of your Facebook page title is the most single-handedly significant part of your page according to Google.
Your URL is also important, and Facebook generally it will automatically make one as soon as you sign up. You can personalize your URL address and make it unique.
When you fill out your Facebook profile, make sure that you have an avatar cover photo as well as a bio that is complete. Your profile information should always be up-to-date and consistent.
The about us section is extremely important for when visitors want to know about your practice. It should show where you are located, the services you offer, what your working hours are, and more.
You should optimize your Facebook page for keywords, targeting some of the most important keywords on your page. You can use them in the URL, the page title, and even the about us section.
You should fill out everything on your page, helping with the local search results and it can increase your visibility as well as the number of followers on your page.
Every time you post something, the first 18 characters of every post should be sort of like a meta title. That way, you can take advantage of this ability and increase your outreach and target audience visibility.
Facebook is constantly being updated and introducing new tools that make it even easier to run your practice page. Keeping your page optimized and making sure that you pay attention to all the new updates and features can help you increase your following even more.