In this day and age, it is hard to know which parts of digital marketing really do work. We often hear about needing to use Facebook, Instagram, Yelp, etc. but do online reviews help you grow and if so how exactly can online reviews help you? Today Pozative is here to discuss the power of online reviews and why your small business should be trying to get as many as possible (P.S Pozative can help you get more positive online reviews for FREE).
Remember back in the day when people used to ask their neighbors and friends for business, product and service suggestions? Well, people still are, just in the form of online reviews! Many potential customers actually look at online reviews before making a transaction to see what your past customers thought about your business and whether or not they would recommend it.
When it comes to small businesses, they don’t quite have the reputation of these larger brands, often making customers a bit hesitant to hand over their money. With online reviews, your potential customers can gain insight into your business, products and/or services through your customers’ past experiences. Positive reviews can help build confidence in these potential customers, leading to more sales.
No one really likes receiving a negative online review, but did you know even those can help benefit, grow and improve your business? Any feedback should be good feedback for business; when customers take the time to inform you of something negative, you should take it into consideration—it could help you retain more customers in the future!
When it comes to advertising, nothing is better than getting it for free. These online review sites often cost no money at all for a business owner and can actually generate potential leads for your business. Sites like Yelp, AngiesList and even Facebook can help connect your target audience with your business.
For many years, testimonials have been used on websites as a way to impress potential customers. However, these days online reviews can simply be embedded into your site, proving their legitimacy. Google has even started including reviews as part of your website search results if your site is designed properly!
You might be wondering what the best way to obtain these online reviews would be. Well, with Pozative, our online reputation management tool, you can actually request reviews from your customers for FREE. Our tool even allows you to specify which sites you would like to target and if a customer ever does have anything negative to say, we’ll let you see it BEFORE it goes online for the rest of the world. Ready to grow your business with more online reviews? Sign up for your FREE Pozative account today!