4 Reasons Why Online Reviews Are Important

Many practices want to know why online reviews are important for their companies. While negative reviews can certainly harm your practice’s reputation, good reviews can go a long way towards helping your company in the long run. Here are just a few of the benefits of online reviews.

1. Reviews Help Your SEO Ranking

patient reviews are one of the many things that search engines take into account when calculating your website’s ranking. Having patient reviews, both on your site and third-party review sites boosts your SEO and therefore increases your online visibility.

2. Reviews Drive More Traffic to Your Site

In addition to being more visible with a higher SEO ranking, patient reviews give your company an authority that patients trust. Someone looking into your product or service is much more likely to visit your site if they’ve seen good reviews recommending it. Not to mention, if a third-party review site has a link to your website on it, it’s much easier for potential patients to click through.

3. Reviews Increase Your Revenue

Good patient reviews have the potential to increase conversions. patients-to-be who see genuinely good reviews of your practice are much more likely to take the plunge and choose your practice over another with no reviews. A positive word from a happy patient might be the push someone needs to make a purchase.

4. Reviews Are a Source of Free Advertising

Positive patient reviews that are readily available on the Internet can increase sales as well as provides great word-of-mouth marketing for your practice without costing you a dime. Former patients recommending your company to their online audience results in free advertising for you.

The best way to ensure great reviews is to do everything possible to enhance patient satisfaction. The Pozative application makes it quick and convenient for your patients to leave you a positive review by sending them a simple text message. It’s fast, affordable, and guaranteed to boost your practice. Get started for free today!