When it comes to the healthcare industry, most practice owners and doctors have a lot on their plate, leaving little time to learn and master digital marketing. At Pozative we understand the importance of Google My Business and local SEO for doctors, dentists, and other healthcare professionals. Does your practice have a Google My Business listing? If not, you are missing out on many potential patients at your practice.
Google My Business is a free tool developed by Google which allows business owners to manage their presence on Google platforms such as Google Maps and Google Search, potentially being displayed in the local 3-pack. Various platforms like Google My Business have existed previously, such as Google+ and even Google Local.
Did you know that most searches for health services are a local search? With an optimized Google My Business listing, your practice is more likely to be found by those that are searching online for services. Along with appearing in the local map results, having an optimized Google My Business for doctors can also improve your organic rank, allowing more potential patients to find you through search online. Having a Google My Business profile also allows your patients to leave reviews about their experience. In recent years, online reviews have become more and more important, basically replacing word-of-mouth.
When it comes to obtaining online reviews and managing your current ones, Pozative is an excellent tool which can actually be used for free! With Pozative, all of your online reviews are displayed in one place, allowing you to interact with your patients. You can also create automatic review requests which can be sent to patients following their treatment. In the event a patient has any negative feedback, you will be notified prior to the content being published online, allowing you to address the issue before it becomes your new online review for the world to see.
Ready to get more online reviews with Pozative? Sign up for our free review management software today!