How a Business Can Avoid a Bad Reputation

How a Business Can Avoid a Bad Reputation

A good reputation is one of the most important things a business can have. It helps determine whether or not a customer will work with you, who will be interested in investing, and whether or not people buy your products. Follow these tips to help your business avoid getting a bad reputation online.

Having an Online Presence

One of the first mistakes many businesses make is believing the internet and social media won’t be important for their company. Modern society is in a unique age of technology where many people rely on social media, online reviews, and cursory glances at websites to determine where to eat, shop, and spend their time.

If your business doesn’t have a website or even a Facebook page, it does not bode well for your reputation. While it might not be negative, you can easily be ignored by the majority of consumers and have no reputation at all. This is bad news if you are trying to get new customers. The need for a good online reputation should therefore be at the top of your list of priorities.

Instead of avoiding the internet, start off small by creating a secure website for the company. Focus on discussing your services, what makes you unique, and how you can be contacted. This makes it easy for customers to get the information they need about you.

Create Quality Web Content

Once you have a basic webpage, you can create quality content like a blog or pictures of your services. Even if you receive negative reviews, having content that people like to read will boost SEO ratings and drive more individuals to view your webpage. This earns you more customers, as the average individual only spends an hour or less researching where to get their products and services.

Having web content can also make your business stand out, especially if you are in a field like lawn care, home maintenance, or repairing appliances.

Managing Social Media

Social media can make or break a company’s reputation. If somebody has a problem with your product or service, social media is often where they will post their gripes and concerns. It’s important to maintain a positive presence online so you earn a reputation for being fair, open-minded, and willing to work out grievances with your customers.

For example, if someone posts a negative review or has a complaint, don’t attack them. It can be tempting to call out a customer for their poor behavior, but this often just reflects badly on you. Instead, calmly ask to discuss the problem, apologize, and do what you can to make it right.

There are also some basic rules to follow:

  • Avoid slandering unfair customers or your competitors
  • Don’t repost content that is not yours without giving credit
  • Use your own pictures, don’t steal from other websites
  • Keep your employees’ social media accounts

Promote Good Reviews

Sometimes businesses fall prey to the bad review sinkhole. This sinkhole occurs when customers leave only negative reviews, even though there are also many positive experiences. Many people don’t leave reviews unless something negative occurs, so you need to promote good feedback if you want to avoid a bad reputation. This can be done by:

  • Offering promotions if someone leaves a review
  • Having a review service front and center on a webpage
  • Creating an opportunity for in-person reviews (that you can then post)

Enlist Some Help

A major problem for businesses is that customers will often not leave a review unless they have something negative to say. This is because the majority of people don’t leave reviews and often don’t see a reason to comment on good service because it is considered standard.

However, you want the world to know your business is exceptional. If you are struggling to get good reviews online despite having satisfied customers in reality, enlist some help. Tools like Pozative encourage customers to leave online reviews on a variety of media platforms, and can even help you manage bad reviews.


There are positive and negative elements of having an online presence, but for the average business owner, the good will outweigh the bad. Remember to check your website and media often, and don’t be afraid to enlist some help if you are concerned about your reputation. Sometimes you just need a helping hand to represent your business in the best light possible.