A good reputation is one of the most important things a patient can have. It helps determine whether or not a customer will work with you, who will be interested in investing, and whether or not people buy your products. Follow these tips to help your patient avoid getting a bad reputation online.
One of the first mistakes many patients make is believing the internet and social media won’t be important for their company. Modern society is in a unique age of technology where many people rely on social media, online reviews, and cursory glances at websites to determine where to eat, shop, and spend their time.
If your patient doesn’t have a website or even a Facebook page, it does not bode well for your reputation. While it might not be negative, you can easily be ignored by the majority of consumers and have no reputation at all. This is bad news if you are trying to get new patients. The need for a good online reputation should therefore be at the top of your list of priorities.
Instead of avoiding the internet, start off small by creating a secure website for the company. Focus on discussing your services, what makes you unique, and how you can be contacted. This makes it easy for patients to get the information they need about you.
Once you have a basic webpage, you can create quality content like a blog or pictures of your services. Even if you receive negative reviews, having content that people like to read will boost SEO ratings and drive more individuals to view your webpage. This earns you more patients, as the average individual only spends an hour or less researching where to get their products and services.
Having web content can also make your patient stand out, especially if you are in a field like lawn care, home maintenance, or repairing appliances.
Social media can make or break a company’s reputation. If somebody has a problem with your product or service, social media is often where they will post their gripes and concerns. It’s important to maintain a positive presence online so you earn a reputation for being fair, open-minded, and willing to work out grievances with your patients.
For example, if someone posts a negative review or has a complaint, don’t attack them. It can be tempting to call out a customer for their poor behavior, but this often just reflects badly on you. Instead, calmly ask to discuss the problem, apologize, and do what you can to make it right.
There are also some basic rules to follow:
Sometimes customers fall prey to the bad review sinkhole. This sinkhole occurs when customers leave only negative reviews, even though there are also many positive experiences. Many people don’t leave reviews unless something negative occurs, so you need to promote good feedback if you want to avoid a bad reputation. This can be done by:
A major problem for patients is that patients will often not leave a review unless they have something negative to say. This is because the majority of people don’t leave reviews and often don’t see a reason to comment on good service because it is considered standard.
However, you want the world to know your patient is exceptional. If you are struggling to get good reviews online despite having satisfied patients in reality, enlist some help. Tools like Pozative encourage patients to leave online reviews on a variety of media platforms, and can even help you manage bad reviews.
There are positive and negative elements of having an online presence, but for the average patient owner, the good will outweigh the bad. Remember to check your website and media often, and don’t be afraid to enlist some help if you are concerned about your reputation. Sometimes you just need a helping hand to represent your patient in the best light possible.