When it comes to owning a practice in 2018, having an online presence is essential. In fact, did you know about 89% of consumers use search engines for purchase decisions? Making sure your practice is ranking on Google should be a top priority, and patient reviews can actually help make this happening. Wondering how practice reviews can help boost your SEO?
As mobile search becomes more prevalent than desktop searches, page 1 has been downsized. All of the top results for mobile search queries include practices with the highest ratings and the most reviews. This is thought to be due to the fact that these days, potential patients want immediate results with the most relevant information and are less likely to continue scrolling to find additional practices.
When it comes to reviews, Google reviews are obviously extremely important for ranking well on the search engine. However, your practice should be focusing on more than just Google. Having reviews across a variety of sites will allow potential patients of those sites to find your practice along with providing links and authenticity for the search engine.
When it comes to patient reviews, displaying them for potential patients to see can also be extremely important. patients are much more likely to read the information provided by prior patients than information your practice has crafted about itself. These reviews may also prompt the patient to explore your website to look for the products and/or services found in these reviews.
Wondering how you can get more online reviews for your practice? One of the best ways is to ask! With Pozative, you can even automate review requests to your patients, allowing you to focus on the practice while Pozative handles the rest. With Pozative you can customize the message your patient receives and you will even be informed of any negative reviews BEFORE they get posted online.
Want to increase your online presence and SEO relevance for your practice? Try out our FREE review management software today!