When it comes to shopping online, research has shown that potential customers often turn to reviews when it comes to deciding when to purchase. With review sites all over such as Google, Yelp, and even Facebook, chances are customers are talking about your business online somewhere. But outside of providing potential customers with information about your business, products, or services, how do online reviews affect local search?
Did you know over half of online shoppers don’t “trust” businesses with a star rating lower than a 4 out of 5? Even if customers aren’t reading through what each review has to say, the majority of them are looking at your overall rating. When faced with various competitors offering the same product or service, most potential customers will go for the business with the highest ratings/reviews.
Although Google reviews are obviously highly important, other review sites such as Yelp and Facebook are also important. Not only do search algorithms take these reviews and ratings into account, but your potential customers may also be searching via those sites. Making sure that you have a variety of reviews across any relevant review site should be of utmost importance. Having 50 reviews on Google doesn’t mean much when the potential customer is looking on Yelp or Facebook.
Research has also shown that potential customers prefer to see more recent reviews and often find reviews older than three months to no longer be relevant. Part of managing your online reputation is generating new, positive reviews for your business.
Pozative allows business owners to automatically send customized review requests to customers after receiving a product or service. This increases your chances of receiving customer reviews and allows you to decide which review sites to target, allowing you to make sure you are getting reviews on a broad range of sites. Ready to get Pozative? Sign up today; it’s free!