If you are a business owner in 2018, you’ve probably heard how important online reviews for your business can be. But how exactly do you go about getting more online reviews for your business? Pozative is an online review management software that allows business owners to request and manage their online reviews easily from one place! Today, we’re discussing what you should avoid when requesting an online review from your customers. We hope you learn something new and can start getting more online reviews for your business!
When it comes to asking your customers for online reviews, there are some definite things you should avoid, which include:
Did you know that offering an incentive in exchange for an online review is actually against Google’s terms and conditions? Not only can incentives get you penalized by online review sites, but it also makes it less likely your customer gives you honest feedback. Honest feedback is important for ensuring your customers are satisfied.
Another huge no-no on review sites such as Yelp, Google and even Facebook, publishing fake reviews. In many instances, potential customers can also tell when reviews are not authentic, making them less likely to do business with you. Review sites will also penalize you for leaving fake reviews or even reviews that are a conflict of interest (aka: business owner, employee, family member, friend).
Just because someone has posted their opinion doesn’t mean they’ve stopped telling people about it. Whether you receive positive or negative feedback, always make sure to respond. Providing transparent communication looks much better than simply ignoring negative feedback and can actually resolve your issue and bring back a potential customer.
Interested in a way to automatically ask your customers for reviews? Pozative is a review management platform that allows business owners to manage existing reviews while requesting them from customers. Sign up for free today!