Did you know about 93% of people regularly read online reviews prior to deciding upon a local business? In 2018, online business reviews may be even more important than ever. Crowd-sourced review websites such as Google, Yelp, TripAdvisor (and many, many more) are playing a bigger role than ever when it comes to the online success of your business. Wondering why? Your potential customers and even search engines are looking at them daily to make decisions.
When it comes to online reviews for your business, there are many benefits your business can experience. These benefits include:
Every business owner loves free advertising, and online reviews are just that! Depending on the various sites you place your business, you can reach various different audiences. Although Google reviews are typically the most viewed, certain potential customers may use other review websites such as Facebook, Yelp or even YellowPages. We recommend using as many review sites as you can to ensure that you reach as many potential customers as possible. Make sure however that you have time to interact with customers on each platform as it is important to engage with customers and respond to any reviews.
Although many business owners find negative reviews to be an attack on their business, these reviews can also be extremely important! When a customer takes time to leave criticism about your business, they are giving you critical information about how you could improve your business. Whether the negative review focuses on your employees, products or services, it is important to pay attention to what is being said about your business. Neglecting to improve problem areas could result in more negative reviews and lost customers.
Along with future, potential customers, online reviews can also have a big impact on your search engine optimization and ranking. With recent updates to search engine algorithms, businesses with more, positive reviews and now seeing higher visibility.
With the importance of online reviews on the rise, you may be wondering how your business can get more positive online reviews. Luckily, Pozative allows you to automatically reach out to your customers with a review request, increasing your likelihood of receiving an online review. In the event a customer has negative feedback, we even let you know BEFORE it ever hits any review sites. Start getting more online reviews today, create your FREE Pozative account.