Responding to Negative Reviews

Responding to Negative Reviews

Nobody likes to receive negative feedback. As a business owner, a bad review about your business may seem like a personal insult and your first reaction may be to get upset. This, however, isn’t the best way to handle a negative review about your business. When a customer leaves a negative review online, you not only have an unhappy customer but you have one who has voiced their opinion online for the entire world to see. Receiving negative feedback can provide your business with the opportunity to change and grow, so instead of making the situation worse, follow these helpful tips:

Take a step back.

So you’ve just noticed a negative review about your business? Chances are this has struck a nerve, and a rushed response may make the situation worse. Take time to reset your mind and relax, take a short walk, watch a funny video or play a quick game. Once you’ve calmed down it will be easier to formulate an appropriate response.

Respond to your customer, don’t react.

For most business owners, the first reaction may be to defend your business. This can be problematic when dealing with reviews online, accusations and denials tend to escalate a conflict. Keep in mind, just like the negative review, the world (and potential clients) will be able to see your response.

Appreciate ALL of your customers.

Receiving positive feedback is always nice, but keep in mind that negative feedback can also be beneficial to your business. When a customer takes time to explain a problem, it is most likely worth investigating. Without negative feedback a problem may persist and repeat, affecting more customers down the road. When responding, thank your customer for providing their feedback regardless of your pride.

Explain customer experience improvements.

If the customer's negative experience was able to be resolved immediately, be sure to let the customer know in your initial response. If immediate action is not possible, explain to the customer what steps your business will take to resolve the issue. Once the problem has finally been resolved, see if the customer is willing to update their review; also follow-up with a final response to let people know that problem has been fixed.