The Power of Online Customer Reviews

The Power of Online Customer Reviews

In this day and age, everyone has a website for their business. So how exactly can you stand out? Online customer reviews are a great place to start! No matter how much you talk up your business on your website, a potential customer would much rather see what your customers have to say about your business, product or services. Online customer reviews highlight your business whether they be negative or positive, allowing potential customers to gain insight into the quality of your business, customer service, products and even services.

Popular Platforms for Online Reviews

Wondering where you can find online customer reviews? They can be found in a number of places, the most common being:

  • Search Engines (Google, Bing, Yahoo, etc.)
  • Directory Sites
  • Specialty Sites (TripAdvisor, UrbanSpoon, etc.)
  • Paid Review Sites (Angie’s List)
  • Social Media Sites (Facebook)

Customer reviews can be found all over the internet and are widely used by potential customers to make purchasing decisions. In fact, according to recent studies about 90% of consumers read reviews online with about 88% of those consumers trusting what online reviews say when they are considering a purchase. If your business is missing out on review sites, you could be depriving 88% of your potential customers’ vital information they are looking for.

Search Engines & Review Sites

Google and other search engines also pull data from external review sites when ranking websites. The more positive reviews you have across multiple sites, the more likely you are to rank better in organic search.

Managing Your Online Reviews with Pozative

Think that managing all your online reviews is difficult? With Pozative you can see all your reviews from around the web in one easy to use dashboard, and you can even send review requests to your customers, increasing your chances of getting positive reviews! Did you know that 86% of consumers decide against purchasing decisions when they read negative reviews? Make sure you know about your businesses reputation online; it could mean the difference between a new customer for you or your competition.