What Is the Purpose of Reputation Management Software?

What Is the Purpose of Reputation Management Software?

If you’re an entrepreneur or small business owner, then chances are you’ve heard of something called Reputation Management Software, even if you’re not quite sure what it’s supposed to be. This software is meant to help business owners, especially those who have websites, manage their reputation in the broad online world that now needs to be navigated. It is a tool that can also be used to promote a brand while also collecting feedback from unhappy customers, attracting new customers, and to help you get positive responses from those who write reviews on review websites for businesses like yours.

The Features

There are a couple of significant features that are rolled into reputation management software. Because there are numerous facets of a company’s reputation, this software is designed for multitasking and handling dozens of tasks and projects at once. Some of the most important features include:

  • Allowing for a collaborative online workplace for people from different sectors or divisions
  • Monitoring social media platforms
  • Identifying popular trends or stories and where they originated from, allowing you to stay on top of the news and what’s ‘hot’
  • Supplying real-time notifications about changes in the industry
  • Compiles information into a single platform, so it is easy to read and keep track of
  • Offers a secure online environment for information where privilege and access needs to be given by the business owner

Combined, these features mean that reputation management software basically does much of the media work for the business owner. The software can compile data and let employees know where a company currently stands on social media and in reviews, and can also keep people updated on any breaking stories or trends.

The trend aspect is particularly useful, especially for small businesses that are trying to market. Let’s say the newest hot topic is avocado. If you own a restaurant, you now know it is a good time to advertise food with avocado as a central feature. If you run a clothing business, it might be time to print some avocado t-shirts. Or, if you’re not sure how to incorporate the trend into a product, it could be time to just make a silly pun on social media and get some positive feedback.

The Benefits of Using Reputation Management Software

Many of the features indicate some obvious and necessary benefits for any business trying to carve out a name for itself. It is a great way to start generating positive feedback because employees know what customers like and dislike about the business and industry itself. It’s also a great way to increase transparency and identify new business opportunities that might not have seemed obvious at first. A couple of other benefits include:

  • Quickly resolving customer complaints published on social media or third-party review sites
  • Promoting online endorsements more effectively, especially if company social media is stagnant
  • Growing the company’s presence on digital channels and in new avenues like Twitter and Facebook
  • Earning customer trust through being more transparent

The Cost of Using Software

A lot of small business owners frequently fear that implementing reputation management software isn’t for them because of potentially prohibitive costs. However, most programs start around $100 and allow clients to pick and choose which features they would find the most beneficial for the company. So, it’s possible to start out small and then allow the software usage to grow as the business does.

What Software Is Available?

There are many different varieties of reputation management software available, and each one has its own unique pros and cons. It’s important to read all of the reviews and features of each one before determining which one is right for your business. However, some of the most popular are:

  • Pozative
  • ShippingEasy
  • Grade Us
  • Swell CX
  • Broadly
  • WebPunch
  • Get More Reviews
  • Reputology

When possible, see if you can contact other businesses who have used similar software to get a good idea of each one’s pros and cons.

Conclusion

If reputation management software sounds like something your small or even large business could benefit from, don’t be afraid to take the plunge. The software is not just for massive corporations and can help you get a leg up over the competition. For more information, get in touch!